Many people who flee their homes seeking peace and safety have been stripped of their basic rights in their home country. Here in the Netherlands, as they wait for their asylum application to be processed, they continue to lack full rights as citizens. With many lacking essential needs like clothing, shoes, and toiletries, reliance on donations often leads to a feeling of dependency, lack of choice, and control over aspects of their daily lives.
A COA location in Dronten has taken a unique approach to this problem, providing a way for organizations who want to do good to donate essential items, but giving residents agency through the power of choice.
Instead of distributing items directly, they have started up a volunteer-run store where clothing and essentials can be purchased with their allowance for a very small fee. The collected funds are reinvested into the community, purchasing new essentials like socks and underwear or creating festive packages for holidays.


The store is thoughtfully arranged by volunteers to cater to diverse needs. A children’s section brims with clothing, shoes, and baby items, giving parents the freedom to find what suits their children best. A separate area features men’s clothing, while the largest section is devoted to women’s items. Practical household goods like towels are also available.
Donations fuel this initiative, with most items coming from churches and outdoor retailers. While many of these contributions are second-hand, the quality and variety allow visitors to make decisions that align with their needs and tastes.
The location recently held a 30th-anniversary celebration where over 200 residents and COA workers participated in special events and activities, from a balloon artist to a wheel of fortune offering prizes.


For this special occasion, the children were invited to choose a brand new pair of shoes which People for People provided thanks to the help of our partners.
Two sisters, aged 7 and 8, proudly showed off their glittery new shoes. Meanwhile, another girl, less fond of glitter, was thrilled to find sportier options, choosing a sturdy pair with a thick sole. “She said she’d save them for when it wasn’t so muddy outside to keep them clean and new,” shared Lisanne, a COA staff member.
“The boys also picked out their shoes independently, without their parents,” added Lisanne. “It was beautiful to see how proud they were of their choices and the confidence it gave them. It truly fostered a sense of autonomy.”



We often take for granted the power of choice in our daily lives, but for these children, selecting shoes that reflect their unique style and personality is about so much more than appearance. It’s a chance to embrace their individuality, nurture their self-esteem, and build their confidence.
Want to help us continue supporting great initiatives like these? Find out how your company can partner up to do good.